Role Overview
Reporting to the Assistant Vice President of Marketing & Communications, the Director of Digital Marketing provides strategic leadership for marketing planning, audience engagement and digital experience optimization.
What You Will Do
Leads development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities.
Why It Might Be a Fit
The Director oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance, while leveraging audience insights, analytics and emerging technologies to create meaningful constituent experiences that strengthen relationships and drive measurable outcomes.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related field
- 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership
- At least 3 years in a direct supervisory or team management capacity
To apply for this job please visit workforcenow.adp.com.
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