Vice President, Customer Growth

Role Overview

The Vice President, Customer Growth is accountable for accelerating profitable customer acquisition, increasing retention, and growing customer lifetime value. This executive sets the enterprise customer growth agenda across performance media, CRM, loyalty, and personalization.

What You Will Do

The role brings the primary levers of customer acquisition, retention, and value growth under a single leader. The Vice President, Customer Growth leads Performance Media, CRM, Loyalty, and Personalization and is accountable for the strategy, investment priorities, and business outcomes delivered through these capabilities.

Why It Might Be a Fit

The role requires a complex omnichannel retail business with a 650+ store fleet, significant ecommerce and marketplace businesses, and an established loyalty customer base.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 15+ years of progressive marketing and customer growth leadership experience
• Demonstrated success leading both customer acquisition and retention strategies
• Significant experience leading performance marketing and customer growth investment across multiple channels
• Experience leading CRM, lifecycle marketing, loyalty, personalization, or closely related customer growth capabilities
• Strong financial and commercial acumen, with demonstrated experience managing significant marketing investment

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Stock options