Marketing Operations Lead DTC – APAC

Join The Walt Disney Company as a Marketing Operations Lead where you will drive the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In this role you will be accountable from solution design to solution build and deployment.

Requirements

• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
• Lead messaging solutions with an assigned team of Marketers and Analytics.
• Administer complex experiments while balancing requests to achieve compounding business impact by mitigating churn.
• Engage and apply functional knowledge of messaging, template scripting and agile knowledge to ensure we uphold the TWDC quality standards.
• Ensure end-to-end connections for messages through robust cross-functional communication, followed by legal documentation to ensure compliance.
• Navigate difficult conversations, escalates issues to leadership when partners are not aligned, and readily communicates milestone blockers and achievements to leadership.
• Monitor messaging programs and campaign and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness and manage journey programs
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements
• Ensure all solutions are documented (e.g. Github, Wiki) to ensure transparency
• Manage a functional area: Early Life, sub-region, or journey technical functionality
• Assist with managing message scrum (e.g. intake, issue assignment, build/release, sprint closure)
• Assist with overseeing messaging builds end-to-end, ensuring flawless execution and quality assurance

Benefits

• 401k Matching
• Retirement Plan
• Generous Paid Time Off