Role Overview
The Director of Marketing Automation will shape how prospective and current members experience the Y throughout their journey, leading strategies that nurture leads, increase membership, and strengthen retention.
What You Will Do
Develop and manage automated email and SMS journeys, partner with digital marketing teams, and analyze customer behavior to improve conversion.
Why It Might Be a Fit
This role is for someone who enjoys building automated journeys, analyzing complex data, and collaborating in a fast-moving environment.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field
- At least three years of experience in marketing communications, lifecycle marketing, lead generation, customer conversion, or sales optimization
- Experience managing campaign strategy, planning, implementation, tracking, analysis, and reporting in a fast-paced environment
- Demonstrated success developing lead-marketing strategies that increase engagement, lead generation, and conversion
- Hands-on experience using Salesforce Marketing Cloud
- Experience using data and analytics to evaluate performance, determine return on investment, and inform strategy
Benefits
- Comprehensive benefits package
- Flexible schedules
- Competitive pay
- Generous paid time off
- Medical, dental, and vision benefits
- Dependent care FSA
- Employer contribution to the Y retirement fund
- Opportunities for career advancement
To apply for this job please visit jobs.dayforcehcm.com.
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