CRM Manager

Role Overview

The CRM Manager will own the CRM and retention roadmap, leading everything from lifecycle strategy and segmentation to reactivation campaigns, testing and optimisation. The role requires a commercially minded CRM specialist who combines strategic thinking with a genuinely hands-on approach.

What You Will Do

The day-to-day responsibilities include owning and developing the CRM and retention strategy across international markets, building and optimising lifecycle journeys in Klaviyo, leading reactivation strategies for lapsed subscribers, and developing compelling lifecycle messaging, segmentation and testing strategies.

Why It Might Be a Fit

The ideal candidate is a CRM specialist with strong experience in CRM, lifecycle or retention marketing within a DTC or ecommerce business, ideally with a subscription-first model, and advanced Klaviyo experience.

Requirements

• Strong experience in CRM, lifecycle or retention marketing within a DTC or ecommerce business, ideally with a subscription-first model
• Advanced Klaviyo experience, including building complex flows, segmentation, A/B testing and performance reporting
• A proven track record of improving retention, reactivation, repeat purchase and customer lifetime value through effective CRM strategies
• Excellent copywriting skills and a strong understanding of customer psychology, with the ability to turn customer insights into messaging that converts
• Experience managing or mentoring others and delivering CRM activity across multiple markets

Benefits

• Up to €5k per month