Performance Marketing Manager

Role Overview

The Performance Marketing Manager will own the development of marketing performance reporting, CRM dashboards, and automated insight systems to strengthen the performance, insight, and efficiency of the B2B marketing function. The role will also lead the practical application of AI across the B2B marketing organisation, building AI skills, agents, and automated workflows to proactively surface insights and improve decision-making.

What You Will Do

Key responsibilities include owning the reporting and analysis of B2B marketing performance, creating clear and automated dashboards, establishing a consistent approach to performance reporting, and translating data into clear recommendations to improve campaign performance and marketing effectiveness.

Why It Might Be a Fit

The successful candidate will combine strong marketing analytics and CRM expertise with curiosity, commercial thinking, and a practical understanding of how AI can be applied to improve marketing operations.

Requirements

• Experience in B2B marketing performance management, marketing operations, CRM, marketing analytics or a similar role.
• Experience creating and managing dashboards, reports, and automated performance views.
• Practical experience working with CRM and marketing technology platforms.
• Strong understanding of the B2B marketing funnel, lead management, attribution, pipeline, and revenue contribution.
• Ability to analyse data, identify meaningful insight, and translate it into clear commercial recommendations.
• Experience using AI tools to improve workflows, reporting, research, analysis, or marketing productivity.
• Experience building AI agents, skills, automations, or repeatable AI-enabled processes would be highly desirable.