Digital Marketing Specialist – FX / CFDs

Role Overview

ThinkMarkets is a global financial technology company seeking a data-driven and commercially minded Digital Marketing Specialist to support the execution and optimisation of paid acquisition campaigns across multiple digital channels globally.

What You Will Do

Manage and optimise paid acquisition campaigns, track and improve KPIs, conduct A/B testing, and analyse campaign performance to provide actionable recommendations.

Why It Might Be a Fit

The ideal candidate has 3–6+ years of experience in digital marketing, paid media, or performance marketing, with hands-on experience managing campaigns across Google Ads and Meta Ads.

Requirements

• 3–6+ years of experience in digital marketing, paid media, or performance marketing
• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field
• Hands-on experience managing campaigns across Google Ads and Meta Ads
• Exposure to channels such as Reddit, Snapchat, Apple Search Ads, Quora, or programmatic advertising platforms
• Understanding of tracking, attribution, pixels, event tracking, and analytics
• Experience using platforms and tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Business Manager, and Looker Studio or similar reporting and analytics tools.
• Understanding of performance metrics, including CPA, ROAS, CTR, LTV, CAC, and conversion funnels
• Analytical mindset with the ability to interpret campaign data and optimise performance
• Experience within fintech, trading, FX/CFD, crypto, or financial services, including user acquisition, activation, retargeting, and retention strategies.
• Familiarity with mobile attribution platforms, APIs, and server-side tracking is a plus
• Exposure to AI tools, automation platforms, and AI-assisted marketing workflows is advantageous