Role Overview
As a Marketing Analyst, you will manage and execute CRM strategies, develop automated communication journeys, create and manage lead databases, and plan and execute campaigns through various digital platforms. You will work with the Marketing, Sales, and Product teams to maximize business opportunity generation and ensure the correct use of marketing automation tools and CRM.
What You Will Do
Your main responsibilities will include managing and executing CRM strategies, developing automated communication journeys, creating and managing lead databases, planning and executing campaigns, and monitoring and analyzing campaign performance indicators.
Why It Might Be a Fit
You will be a good fit for this role if you have experience in CRM, marketing automation, and database management, as well as knowledge of marketing automation platforms, CRM, and analytics tools. You should also have experience with email marketing campaigns and digital relationship channels, including WhatsApp.
Requirements
- Bachelor’s degree in Marketing, Administration, Advertising, Communication, or related areas
- Experience in CRM, marketing automation, and database management
- Experience in creating and executing customer relationship and lead nurturing campaigns
- Experience with audience segmentation, communication journey development, and conversion strategies
- Knowledge of marketing automation platforms, CRM, and analytics tools
- Experience with email marketing campaigns and digital relationship channels, including WhatsApp
- Differential: Experience with retention, cross-sell, and upsell strategies
- Experience with tools such as Salesforce, HubSpot, Marketo, RD Station, or similar
Benefits
- Hybrid Work Model
- Flexibility and Balance between Work and Personal Life
- Professional Development and Growth
- Competitive Benefits Package
- Culture
- Social Impact
- Making a Real Impact in the World
To apply for this job please visit thomsonreuters.wd5.myworkdayjobs.com.
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