Associate Director, Strategy (Demand Gen)

Role Overview

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

What You Will Do

Your focus will be on delivering strategic leadership to performance teams, managing key relationships, and ensuring the long-term success of high-complexity projects and prospects. You’ll also champion client success, identify solutions or refine processes across projects and teams to improve client partnerships and client retention.

Why It Might Be a Fit

This role is a build-and-grow moment, and the work comes with a portfolio most marketers only get to admire from the outside. You’ll be the strategic partner helping clients figure out how demand generation compounds into pipeline, market share, and durable growth.

Requirements

• led and owned large-scale, multi-channel, full-funnel demand generation performance marketing programs with monthly media spend exceeding $1M USD
• led and developed multi-level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others
• designed and evolved performance reporting and dashboards (using tools like Looker, Google Sheets, Excel, Tableau…)
• led initiatives and process improvements adopted at the department or company level, raising performance standards and operational consistency
• owned performance strategy across diverse business models, leading forecasting, pacing, and measurement while confidently advising senior and C-suite executive stakeholders
• led complex client relationships with multiple senior executive stakeholders, navigating high-stakes situations and driving buy-in through clear, confident communication and strategic recommendations

Benefits

• Comprehensive benefits program
• Paid vacation and wellbeing time
• Career development support
• Internal career coaches
• Robust health, dental, and paramedical coverage

Tagged as: Excel, Forecasting, Looker, Tableau