B2B Sales and Go-to-Market Strategy Associate

Company Description

Thynk Innovation is a business consulting firm focused on helping organizations drive efficiency, streamline operations, and embrace digital transformation. Specializing in project management, software development, and AI-driven automation, we shape tailored solutions for every client’s unique challenges. Our expertise includes delivering Agile and hybrid project management, selecting and optimizing technologies, and integrating AI to foster productivity and innovation. At Thynk Innovation, we transform ideas into impactful strategies and partner with forward-thinking companies to build a sustainable future.

About the Role

We are looking for a B2B sales and GTM professional with experience selling into law firms or the legal services industry.

You will help us grow our footprint in the legal market by positioning AI, automation, and consulting solutions that improve how firms operate, acquire clients, and deliver services.

This is a high-ownership role where sales, strategy, and market development come together.

What You’ll Do

• Drive outbound B2B sales targeting law firms and legal service providers
• Build and manage relationships with lawyers, partners, and firm administrators
• Develop GTM strategies tailored to the legal industry
• Identify pain points in legal operations (intake, billing, case management, marketing)
• Run discovery calls and manage the full sales cycle
• Collaborate on messaging and positioning for legal-focused offerings
• Help build repeatable sales systems for the legal vertical

What We’re Looking For

• 2–5 years in B2B sales, business development, or GTM roles
• Direct experience selling into law firms or legal professionals (strong asset or required)
• Strong consultative sales ability (not transactional selling)
• Experience with long sales cycles and relationship-based selling
• Comfortable with outbound (LinkedIn, email, cold outreach, referrals)
• Familiar with CRM tools (HubSpot, Salesforce, Apollo, etc.)

Nice to Have

• Experience in legal tech, legal marketing, or professional services sales
• Understanding of how law firms operate (partners, associates, billing models)
• Experience selling SaaS, consulting, or high-ticket services
• Exposure to AI, automation, or workflow tools