Role Overview
The Director, Growth marketing role is responsible for defining how we identify, target and convert prospects, supporting the efforts to attract and win new plan sponsor clients and growing advocacy among retirement plan consultants.
What You Will Do
Define prospecting strategy, build programs to increase consultant advocacy, contribute to journey mapping, design and run A/B and multivariate tests, manage paid acquisition, build nurture programs and lead scoring, establish and maintain strong working relationships, and manage departmental measurements and KPIs.
Why It Might Be a Fit
This is a hands-on role for someone who likes both the numbers and the craft. The ideal candidate will have 5+ years of experience in client segmentation, marketing automation, digital and social methods.
Requirements
- 5+ years of experience in client segmentation, marketing automation, digital and social methods
- University (Degree) Preferred
- 5+ years of experience in client segmentation, marketing automation, digital and social methods (Preferred)
Benefits
- superior retirement program
- highly competitive health, wellness and work life offerings
- comprehensive Total Rewards package
To apply for this job please visit tiaa.wd1.myworkdayjobs.com.
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