CRM Manager – Tide Credit

Role Overview

The CRM Manager will inherit an excellent baseline communications programme and expand, drive, and optimize it through personalization, segmentation, and automation. They will lead the planning and execution of CRM strategies for Tide credit products, aligned with business objectives and growth targets.

What You Will Do

The CRM Manager will analyze campaigns, report to stakeholders on trends and recommendations, and use data to define, build, and maintain segments. They will implement targeted strategies to optimize campaign performance, maximize member product adoption, and increase customer lifetime value.

Why It Might Be a Fit

The ideal candidate will have 3+ years of expertise in end-to-end CRM/retention marketing management, with experience in developing and delivering CRM programs, and a proven track record of results against targets.

Requirements

• 3+ years of expertise in end-to-end CRM/retention marketing management
• Experience in developing and delivering CRM programs
• Proven results against targets
• Hands-on experience with CRM platforms (e.g. Salesforce, Adobe Campaign)
• Understanding of HTML and SQL
• Experience in handling campaign data from different sources using BI tools (e.g. Looker, Quantum Metrics)
• Experience in A/B and MVT testing, along with segmentation and targeting
• Solid communication and reporting skills
• Ability to work well in partnership with technical and non-technical stakeholders

Benefits

• Competitive Compensation
• Time Off – Generous annual leave on top of bank holidays
• Parental Leave – Paid maternity, paternity, and adoption leave
• Sabbatical – Extended unpaid and paid leave options
• Health Insurance – Private family insurance with additional OPD coverage and top-up options
• Life & Accident Cover – Comprehensive accidental and life insurance protection
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops
• Volunteering & Development Days – Paid days annually for volunteering or personal growth
• Learning & Development – Annual budget for books, courses, coaching, and more
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch