Manager, SEO-GEO Content Strategy

Role Overview

The Manager, Global SEO & GEO — Content Strategy is a leader within Tiffany & Co.’s Omni-Channel & Digital organization, responsible for co-leading the global SEO/GEO program in partnership with the Manager, Global SEO & GEO — Technical Strategy.

What You Will Do

Translate business priorities, campaign plans, and customer needs into scalable search strategies that drive visibility, traffic quality, and customer acquisition. Develop search- and GEO-informed content strategies grounded in keyword research, prompt/topic analysis, customer intent, competitive insights, and performance data.

Why It Might Be a Fit

The ideal candidate brings deep expertise in content SEO and strong fluency across all facets of search, including technical SEO, reporting, and GEO.

Requirements

• 6+ years of experience in SEO, content strategy, organic growth, or digital marketing
• Deep SEO content expertise, on-page optimization, search intent, content planning, and performance-driven content strategy
• Strong working knowledge of technical SEO fundamentals and how technical foundations influence content visibility and discoverability
• Demonstrated experience partnering with marketing, content, merchandising, analytics, and cross-functional business teams in a matrixed organization
• Experience supporting global programs while adapting strategy and recommendations to regional or local market needs
• Strong analytical skills, with experience using reporting, research, and performance insights to shape strategy and measure impact
• Experience delivering clear, executive-level reporting and recommendations to a range of stakeholders
• Familiarity with GEO, AI search, and emerging answer engine ecosystems
• Proficiency with SEO and analytics tools such as Google Analytics and/or Adobe Analytics, Google Search Console, BrightEdge, Conductor, SEMrush, Screaming Frog, Botify, OnCrawl, BlueFish, Profound, or similar enterprise platforms

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Stock options
• Bonus/commission

Tagged as: Data Analysis, Google Analytics