Role Overview
The B2B Integrated Marketing Manager will develop a deep understanding of merchants’ needs, business challenges, and decision-making processes across priority markets and industries. They will define TikTok GO’s differentiated value proposition and translate complex product and business information into clear, compelling commercial narratives.
What You Will Do
Responsibilities include developing customer insights and industry narratives, creating case studies and best practices, and developing GTM strategies and B2B communications plans.
Why It Might Be a Fit
The ideal candidate will have 3+ years of experience in B2B marketing, product marketing, or media covering finance, startups, and venture capital, and will be able to synthesize fragmented information into clear value propositions.
Requirements
- 3+ years of experience in B2B marketing, product marketing, or media covering finance, startups, and venture capital
- Customer Insight & Narrative Development: Understand B2B customers’ business models and decision-making priorities
- Learning Agility & Open-Mindedness: Stay curious and quickly develop an understanding of unfamiliar industries, markets, and business models
- Language & Collaboration: Fluent bilingual proficiency in English and Mandarin
To apply for this job please visit lifeattiktok.com.
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