Growth Activation Manager – Commerce – TikTok Shop (Spanish) – GBS

Role Overview

The Growth Activation Manager will help businesses grow on a global platform, working on campaigns and relationships that turn advertisers into long-term partners. This is a highly commercial role focused on merchant acquisition, activation, and incubation.

What You Will Do

The responsibilities include identifying high-potential businesses, bringing them into the TikTok Shop ecosystem, and helping them build the foundations required to successfully scale. The role involves owning the early stages of the merchant journey, from prospecting and qualification through onboarding, first activation, advertising adoption, and initial GMV growth.

Why It Might Be a Fit

The ideal candidate will have a strong commercial judgement, the ability to identify businesses with significant growth potential, and experience building relationships with customers and influencing commercial decision makers.

Requirements

• Experience in business development, sales, ecommerce, digital advertising, client partnerships, or a commercially focused account management role.
• Proven ability to acquire, develop, or grow customers while delivering against measurable commercial targets.
• Strong commercial judgement and the ability to identify businesses with significant growth potential.
• Experience building relationships with customers and influencing commercial decision makers.
• Strong analytical skills and the ability to use data to prioritise opportunities, diagnose performance, and recommend actions.
• Entrepreneurial and proactive mindset, with the ability to independently move opportunities from idea through execution.
• Strong communication and consultative selling skills.
• Ability to manage a pipeline and multiple merchant engagements simultaneously in a fast-paced environment.
• Ability to collaborate effectively across Sales, Account Management, Product, Marketing, Operations, and other cross-functional teams.
• Ability to thrive in an evolving environment where processes and products are continually developing.