Integrated Marketing Manager – TikTok Local Services

Role Overview

The Integrated Marketing Manager will be responsible for strengthening brand awareness and market influence through product launches, integrated marketing campaigns, and strategic partnerships. They will translate insights into the US market, consumer behavior, and user needs into compelling product positioning, key messages, use cases, and go-to-market strategies.

What You Will Do

The responsibilities include developing and executing integrated marketing campaigns across multiple channels, building strategic partnerships with international brands and organizations, and collaborating with internal and external stakeholders to drive projects from strategy through execution.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of the global content and social media landscape, particularly in the US market, and a deep interest in the food and dining industry. They will also have strong communication, negotiation, and project management skills, with demonstrated experience managing international partnerships and cross-functional initiatives.

Requirements

• Bachelor’s degree or equivalent
• Proven experience in global marketing
• Strong foundation in brand and product marketing
• Strong understanding of the global content and social media landscape
• Deep interest in the food and dining industry
• Strong communication, negotiation, and project management skills