Marketing Manager

Role Overview

The Marketing Manager will play a direct role in shaping the growth of TikTok Shop in Japan, building long-term value for users, merchants, and creators. The role involves complex challenges across merchant operations, assortment quality, content and creator ecosystem development, and user experience.

What You Will Do

Responsibilities include offline event planning, online content series development, social media management, and cross-functional collaboration.

Why It Might Be a Fit

The ideal candidate will have experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media, and strong audience insight, storytelling, and short-form video production experience.

Requirements

• Working proficiency in Japanese for stakeholder communication, and English for cross-functional collaboration with international teams.
• Experience in consumer marketing, integrated campaigns, or brand activations, with knowledge of Japanese consumers and media.
• Strong audience insight, storytelling, and ability to turn complex information into clear, compelling messages.
• Short-form video production experience; Able to develop creative briefs and assess copy, visuals, and video quality.
• End-to-end experience delivering online campaigns or offline events across multiple channels.