NA Agency Marketing Manager – GBM

Role Overview

The NA Agency Marketing Manager – GBM will develop and execute marketing strategies to drive new agency onboarding on TikTok by designing and implementing programs for agency education, campaigns for targeted outreach, C-suite engagement programs, bootcamps, and enablement programs. This role requires close collaboration with Sales, Marketing Solutions, PMM, Product, and regional teams to influence agency stakeholders.

What You Will Do

Plan and execute key marketing initiatives and programs to drive new agency acquisition, deliver TikTok-owned agency events, scale and design ABM and targeted outreach programs, drive executive-level engagement, and define success metrics to measure marketing impact against expansion and revenue goals.

Why It Might Be a Fit

The successful candidate will have 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, with a proven track record of managing cross-functional programs and using data and business metrics to guide decision-making.

Requirements

• 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing
• Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion
• Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams
• Strong project management, stakeholder communication, and execution skills
• Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes