Product Marketing Manager, Branding (Ads)

On Site Full TimeAustin, Texas, United StatesTikTok

Role Overview

Join the North America Product Strategy and Operations (NA PSO) team as a Product Marketing Manager, Branding. This role carries full scope ownership from day one. You will own GTM execution for brand advertising products, working closely with GBS sales partners and HQ product teams to drive adoption and revenue.

What You Will Do

As a Product Marketing Manager, you will own GTM execution for brand advertising products across the NA market, including launch strategy, sales enablement, and advertiser narrative development. You will also build and maintain sales enablement assets, partner with sales leaders and account teams to drive product adoption, and manage alpha and beta programs.

Why It Might Be a Fit

This role requires a strong understanding of brand advertising and upper-funnel products, as well as the ability to own a product area end to end, from launch planning through adoption tracking. You will also need to be able to translate technical product capabilities into clear, seller-facing narratives and manage multiple workstreams with competing deadlines.

Requirements

  • 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company
  • Strong understanding of brand advertising and upper-funnel products
  • Demonstrated ability to own a product area end to end
  • Track record translating technical product capabilities into clear, seller-facing narratives
  • Analytical mindset
  • Excellent communication skills
  • Ability to manage multiple workstreams with competing deadlines

Benefits

  • Flexible working hours
  • In-office policy: 5x a week (as of September, 2026)

To apply for this job please visit lifeattiktok.com.


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