The Product Marketing Manager will lead go-to-market initiatives to drive product adoption within priority verticals, translate market signals into product opportunities, and ensure every launch delivers measurable impact.
Requirements
- Develop and execute end-to-end go-to-market strategies
- Influence the product roadmap by distilling market feedback
- Create high-impact marketing materials and educational resources
- Define KPIs and design measurement frameworks
- Partner with Vertical Marketing Managers to integrate product solutions
- Identify and optimize B2B distribution channels
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