Product Marketing Manager, TikTok One

Role Overview

The Product Marketing Manager, TikTok One will lead the go-to-market deployment for the TikTok One product suite, develop market strategies, and build scalable best practices for TikTok brand-creator partnerships. The role requires experience in creator marketing, product marketing, and operations, with a proven track record of global GTM experience and verifiable success cases.

What You Will Do

Responsibilities include crafting data-backed GTM strategies, synchronizing cross-regional execution, building measurement frameworks, and communicating business insights to stakeholders. The role also involves consolidating feedback from sales, brands, partners, and creators to refine product requirements and drive execution of product roadmap iterations.

Why It Might Be a Fit

The ideal candidate will have excellent communication, cross-team coordination, problem-framing, project management, and data analytics capabilities. They will be able to proactively identify risks, align multiple stakeholders, and deliver business goals. A strong learning agility, self-motivation, and global mindset are also required for seamless collaboration with global teams.

Requirements

• 3+ years of experience in creator marketing or product marketing and operations
• Proven global GTM experience (mature markets such as the US preferred) with verifiable success cases required
• Excellent communication, cross-team coordination, problem-framing, project management, and data analytics capabilities
• Able to proactively identify risks and align multiple stakeholders to deliver business goals
• Strong learning agility, self-motivation, and global mindset; capable of seamless collaboration with global teams