TikTok Shop – Category Governance Solutions & GTM Manager

Role Overview

The Governance Solutions and Experiences team has two core mandates: 1) Provide Governance Solutions to address trust, quality, and operational challenges unique to specific industries, categories, user segments, and critical scenarios that platform-wide controls do not fully resolve. 2) Improve Seller and Creator Experience to ensure governance minimizes friction for legitimate businesses—empowering sellers and creators to clearly understand governance requirements, operate compliantly, and grow sustainably.

What You Will Do

You will own governance solutions end-to-end for category-specific and scenario-driven challenges. You will identify key trust barriers that influence customer purchase decisions, design targeted intervention strategies, and lead product and operational solution delivery from initial diagnosis through launch, go-to-market (GTM) execution, and continuous iteration.

Why It Might Be a Fit

This is an end-to-end solution ownership role. You will bring Policy, Product, Operations, and Business partners together early to identify trade-offs, align on priorities, and co-build comprehensive solutions. You will own the solution from problem diagnosis through execution and iteration, with success measured by improved customer experience and NPS, while reducing unnecessary friction for legitimate merchants and creators.

Requirements

• Bachelor’s degree or equivalent practical experience
• 3+ years of professional experience in product strategy, operations, governance, or consulting
• Hands-on experience in governance, trust and safety, moderation, or policy enforcement within an e-Commerce marketplace or digital platform
• Strong problem-framing capabilities
• Ability to synthesize quantitative data and qualitative insights
• Demonstrated ability to lead complex cross-functional initiatives
• Experience developing and executing go-to-market (GTM) strategies