Senior Product Marketing Manager

Role Overview

We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Senior Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done.

What You Will Do

In this role, you will be responsible for messaging and positioning, customer insights, product launches & Go-to-Market (GTM), sales enablement, and analyst relations.

Why It Might Be a Fit

You will work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives. You will also develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, content creation, customer profiling, and sales enablement.

Requirements

• 8+ years in a product marketing role for B2B SaaS solutions in finance, fintech, payments or related experience
• Bachelor’s degree or equivalent experience
• Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events
• Deep customer empathy to influence product and marketing efforts
• Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language
• Critical thinking skills and a curious mindset for business and market analysis
• Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating
• Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing
• Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches
• Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus

Benefits

• Hybrid working model
• Competitive salary and equity
• Matching RRSP
• Extended benefits
• Employee Assistance Program
• Life insurance
• AD&D
• LTD
• Maternity, Paternity and Fertility Treatment benefits
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture