Director, Product Marketing

Role Overview

As the Director, Product Marketing, you will lead the next chapter of Product Marketing at Tive. You’ll bring strategic thinking, customer focus, and narrative clarity to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities.

What You Will Do

You will own the development and evolution of product and vertical-level messaging, lead Go-To-Market planning, serve as an expert on buyers and competitors, shape product and vertical positioning strategies, and partner with Global Marketing to inform campaign planning.

Why It Might Be a Fit

This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function critical to Tive’s next phase of growth.

Requirements

• 8+ years of experience in B2B Product Marketing, ideally in SaaS, connected hardware/IoT, or supply chain/logistics technology
• Bachelors degree in business or marketing
• Proven experience developing messaging and Go-To-Market strategies across multiple product types and industries
• Strong ability to synthesize technical product inputs into clear, concise, buyer-friendly messaging
• Track record of supporting vertical specific GTM motions
• Confident speaker, comfortable in front of large, senior groups both in person and in virtual environments
• Excellent collaboration and stakeholder management skills
• Strong writing and content creation abilities, showcasing a portfolio of work you have led or were involved in

Benefits

• Competitive equity
• Office-based or hybrid options
• Autonomy and resources to build what you know how to build
• Work with a committed global team that have each other’s back
• Chance to join what may very well turn out to be the most important company in your career
• Paid holidays