Manager, Demand Generation

Role Overview

The Manager, Demand Generation is part of the Enterprise Marketing team and is responsible for developing and executing demand generation strategies that drive measurable growth, with a primary focus on supporting Datalinx.

What You Will Do

The role leads integrated campaigns, paid media, lead generation, marketing automation, and performance optimization.

Why It Might Be a Fit

The ideal candidate combines strategic thinking with hands-on execution, bringing a strong commercial mindset and a proven ability to influence stakeholders and drive measurable pipeline growth.

Requirements

• 8+ years of experience in B2B marketing, with a strong focus on demand generation
• At least 3+ years experience in Digital marketing
• Experience in B2B financial services, capital markets or fintech is strongly preferred
• BA in marketing, business, or a related field
• Proven track record of driving pipeline and measurable business outcomes through marketing campaigns
• Hands-on experience managing paid media campaigns (programmatic, search, and paid social)
• Ability to develop high-performing, conversion-oriented messaging and content
• Strong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social)
• Experience working with data, analytics, and performance optimization
• Strong project, time management and organizational skills
• Ability to operate both strategically and tactically in a fast-paced environment with competing priorities and tight deadlines
• Strong stakeholder management and communication skills
• Comfort in working individually, within a team and also with senior management

Benefits

• Excitement – Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets!
• Connection – With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.
• Impact – More than a platform, we use our talents to power mission-critical systems that drive global economic advancement, innovation, and growth.
• Wellness – From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”.
• Growth – From a growth mindset in our work, to expansion in our business, TMX is home to action-takers energized by the achievement of ambitious growth.