Senior Manager, Product Marketing

Role Overview

The Senior Manager, Product Marketing will translate product capabilities into differentiated positioning, compelling messaging, and effective go-to-market programs. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.

What You Will Do

The ideal candidate will own product positioning & messaging, develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments. They will also drive customer & market insights, research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.

Why It Might Be a Fit

The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams.

Requirements

• 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline
• Proven experience developing positioning, messaging, value propositions, and go-to-market plans
• Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys
• Demonstrated experience creating competitive positioning and sales enablement resources
• Excellent writing, storytelling, analytical, and project management skills

Benefits

• Competitive compensation and benefits programs
• Cash compensation (overtime, bonus/commissions if eligible)
• Equity
• Benefits

Tagged as: Pipeline Management, Project Management