Channel Marketing Manager

Role Overview

Lead channel partnership marketing for TogetherWork and products within the wellness vertical, developing co-marketing programs and joint content to drive measurable pipeline and revenue growth.

What You Will Do

Develop co-marketing programs, plan and launch partner programming, build joint marketing plans, and create campaigns and joint content with partners.

Why It Might Be a Fit

This role requires a proven success in developing and executing co-marketing programs, experience in building strong working relationships with partner marketing contacts, and strong analytical skills to translate data into actionable recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5+ years of B2B SaaS marketing experience, with a focus on channel, partner, or alliance marketing
• Proven success developing and executing co-marketing programs with partners that drive measurable pipeline and revenue growth
• Experience producing partner programming such as webinars, events, paid media, how-to videos, case studies, communications, and demand generation programming
• Experience building strong working relationships with partner marketing contacts and aligning on shared goals and performance
• Experience using CRM, marketing automation, attribution reporting, and analytics to measure funnel performance and optimize programs
• Strong analytical skills with the ability to translate data into actionable recommendations
• Creative thinker who brings new ideas to partners and takes ownership of driving programs forward without being asked
• Excellent written and verbal communication skills

Benefits

• Medical, dental, and vision insurance options
• 100% employer-paid short- and long-term disability
• 100% employer-paid Basic Life and AD&D insurance
• 401(k) retirement plan with a 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company-paid holidays
• 12 weeks paid parental leave

Tagged as: Data Analysis, Pipeline Management