Senior Retail Marketing & Retail Partnerships Manager

Role Overview

The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal’s owned and operated stores and our retail partner locations. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal’s brand vision and the retail floor experience.

What You Will Do

Own the annual and quarterly retail marketing calendar, set the retail channel plan, provide retail channel input to the Marketing team, and partner with the Marketing and Growth teams on geo marketing plans. Build Tonal’s retail communications function from the ground up, establish the recurring communication rhythm, and own the channels, templates, and calendar that make retail communications consistent and dependable.

Why It Might Be a Fit

5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role. Demonstrated success developing and executing retail marketing programs at scale. Experience across both owned retail and partner retail channels.

Requirements

• 5+ years of marketing experience
• 3+ years in a retail, channel, or partner marketing role
• Demonstrated success developing and executing retail marketing programs at scale
• Experience across both owned retail and partner retail channels
• Exceptional written communication
• Hands-on print production and vendor management
• Planogram and visual merchandising fluency across multiple store formats
• Experience managing partner relationships and co-op or program budgets
• Strong project management skills
• Comfortable presenting to senior internal and partner stakeholders
• Proficiency in marketing analytics tools (e.g. Google Analytics, Salesforce)
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred