Demand Generation Manager

Remote Full TimeIndia (Remote)TopSource

Role Overview

You’ll work closely with our Head of Marketing to shape and deliver demand generation plans that drive pipeline and revenue. From PPC to email automation, webinars to newsletters, you’ll take full ownership of execution and performance reporting.

What You Will Do

Execute and optimise paid campaigns (LinkedIn, Google, etc.) to generate quality leads, build and manage email workflows, plan and run webinars, work with the content and design teams to develop creative assets, and maintain a strong understanding of audience segmentation and lead scoring.

Why It Might Be a Fit

We’re looking for a passionate, self-driven individual with 4+ years of experience in B2B demand generation, ideally in HR, tech, or professional services, with deep experience in PPC platforms and strong analytical skills.

Requirements

  • 4+ years of experience in B2B demand generation, ideally in HR, tech, or professional services
  • Deep experience with PPC platforms (LinkedIn Ads, Google Ads, etc.)
  • Experience in Events marketing or project management (would be preferred)
  • Strong proficiency in email creation to workflow automation and reporting
  • Proven track record of running multi-channel campaigns that drive measurable results
  • Strong analytical skills — comfortable with attribution models, conversion data, and performance dashboards
  • Excellent project management skills and ability to handle multiple campaigns at once
  • Proactive, autonomous, and comfortable in a fast-paced, remote-first environment

Benefits

  • Ownership over the entire demand generation engine — with room to innovate
  • A tight-knit, mission-driven team that values autonomy and impact
  • Flexible remote work setup with occasional in-person team meetups
  • Collaboration with skilled content, BI, and marketing professionals
  • Competitive salary based on experience and location

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To apply for this job please visit linkedin.com.

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