Role Overview
The Senior Lifecycle & CRM Marketing Manager will own and execute Topstep’s go-to-market launches, delivering a steady weekly cadence of announcements, offers, and product updates to Traders. The role turns data-driven insights into targeted campaigns that drive engagement, conversion, and lifetime value, and builds the repeatable process that keeps every launch accurate and on time.
What You Will Do
Build, deploy, and optimize weekly GTM campaigns across email, push, and SMS channels. Translate Trader behavior and business priorities into targeted audiences and automated sends that support activation, engagement, and re-engagement.
Why It Might Be a Fit
The ideal candidate has hands-on experience building CRM programs in HubSpot, Braze, Iterable, Salesforce, or a similar platform, excels at turning behavioral data into clear communications, and brings a strong mix of analytical rigor and creative storytelling.
Requirements
- 5+ years of experience in CRM, Lifecycle, or Retention Marketing (preferably in fintech, trading, or regulated industries)
- Proven ability to execute campaigns and automated journeys that drive measurable results, on a recurring weekly deadline
- Hands-on experience with marketing automation platforms such as Salesforce, Braze, Iterable, or HubSpot
- Strong knowledge of CRM segmentation, personalization, and behavioral triggers
- Meticulous attention to detail and a disciplined approach to QA, with experience working within legal and compliance review
- Analytical mindset with proficiency in Google Analytics, Looker, or similar BI tools
- Excellent project management skills and ability to manage multiple campaigns simultaneously
- Clear communicator who thrives in cross-functional, remote teams
- Strong balance of data-driven thinking and creative problem-solving
Benefits
- Seven Company-paid Holidays
- generous Family Leave
- Paid time off is front-loaded
- Competitive 401(k) matching
- health, dental, and vision insurance
- food and groceries budget
To apply for this job please visit job-boards.greenhouse.io.
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