Role Overview
Total Life is a national behavioral health telehealth company built for adults in their later years. We need someone who refuses to choose between creative and analytical sides. The Head of Digital Marketing will own paid acquisition end to end: strategy, creative, launch, optimization, and reporting.
What You Will Do
The Head of Digital Marketing will plan, build, launch, and scale campaigns, deciding where every dollar goes and defending those calls with data. They will also build a system that keeps every asset organized and findable so the library becomes a compounding advantage.
Why It Might Be a Fit
The ideal candidate is someone who gets excited about a beautiful ad as much as about a 20% drop in cost per acquisition, and who lives in the data: attribution, cohorts, funnel conversion rates, and the story behind a spreadsheet.
Requirements
- Personal experience running and scaling paid campaigns on Meta, Google, and TikTok
- Experience marketing in healthcare, telehealth, or another regulated category, including HIPAA-safe tracking and health ad policies on Meta and Google
- Experience reaching older adults or their adult children
- Comfort with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, and analytics tools such as GA4 and Looker Studio
Benefits
- Competitive compensation
- Performance bonus
- Equity
To apply for this job please visit jobs.workable.com.
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