Brand Marketing Manager – Retail and Visitor Attractions

Role Overview

Tottenham Hotspur is seeking a Brand Marketing Manager to lead the brand strategy, storytelling, and integrated marketing activity for Retail and Visitor Attractions. The role will translate the Club’s brand ambition into distinctive propositions, compelling campaigns, and memorable experiences that deepen emotional connections with supporters, visitors, and customers.

What You Will Do

Develop compelling brand storytelling, lead integrated brand campaigns, and deliver engaging customer and fan experiences across physical and digital environments.

Why It Might Be a Fit

The ideal candidate will be a passionate brand advocate with a strong appreciation of the power of sport, culture, and storytelling to build emotional connections. They will be a strategic thinker, able to connect the bigger brand picture with practical delivery and commercial outcomes.

Requirements

• Significant experience in brand marketing, ideally within a consumer-facing, retail, leisure, entertainment, sport, or visitor attraction environment.
• Proven experience developing and delivering brand strategies, positioning, propositions, and compelling brand storytelling.
• Strong track record of leading integrated, multi-channel brand campaigns and delivering distinctive customer experiences.
• Experience translating business objectives, audience insight, and cultural trends into effective creative strategies and briefs.
• Proven ability to lead creative development, manage agency relationships, and provide clear strategic direction and constructive feedback.
• Experience balancing long-term brand building with commercial objectives, with an understanding of revenue, conversion, customer acquisition, retention, and loyalty.
• Strong understanding of customer journeys and marketing channels, including digital, social, CRM, e-commerce, paid media, PR, and physical environments.
• Experience managing budgets, campaign plans, timelines, and multiple projects simultaneously.
• Confident using data, insight, and performance metrics to evaluate activity, measure ROI, and identify opportunities for improvement.
• Experience developing brand partnerships, collaborations, and innovative customer-facing activations.
• Experience managing, coaching, and developing team members, with the ability to influence and build effective relationships across multiple stakeholders.