Senior Go-To-Market Manager

Role Overview

Lead German GTM plans, milestones, and launch readiness across teams, aligning sales targets, forecasts, pricing, and marketing plans with channel teams. Share German market and competitor insights, coordinate launch materials and sales training, and track launch KPIs, sales progress, and availability.

What You Will Do

Coordinate launch risks and dependencies with global teams, align media reviews and marketing activities with launch plans, and lead post-launch reviews and follow up on improvements.

Why It Might Be a Fit

The ideal candidate has 3-6 years of experience in GTM, commercial project management, product marketing, business operations, or product launch management in German consumer electronics, networking, or smart home markets, with a strong understanding of German Retail, E-commerce, and Distribution channels.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or a related discipline, or equivalent relevant experience
• 3–6 years of relevant experience in GTM, commercial project management, product marketing, business operations, or product launch management in German consumer electronics, networking, or smart home markets
• Demonstrated ability to coordinate cross-functional stakeholders without direct authority, manage launch dependencies, and resolve execution conflicts
• Good understanding of German Retail, E-commerce, and Distribution channels (e.g., Amazon.de, MediaMarkt, expert, and Euronics)
• Strong analytical and operational skills, including GTM plans, demand forecasts, sales targets, pricing, and margin data, stock availability, and performance tracking
• Business-fluent in English and Chinese is required; German skills for effective communication with local colleagues and partners are strongly preferred
• Familiarity with consumer networking or smart home products is advantageous. Depending on the assigned portfolio, relevant category experience is preferred
• Experience working across a matrix organization and coordinating with international headquarters is an advantage

Benefits

• An attractive salary with target-related OTE bonus
• 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between Christmas and New Year’s Eve
• Company pension scheme (betriebliche Altersvorsorge)
• Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on
• Employee referral award
• Regular team events (monthly tea time, quarterly team building, Christmas party, etc.)
• Ergonomic office chairs and height-adjustable workplaces
• Modern office with free parking places
• Free drinks and good tea and coffee
• Employee discounts on our wide range of our products