Senior CRM Analyst

Role Overview

The Senior CRM Analyst will develop strategies for customer relationship and loyalty, transform customer data into strategic insights, and drive CRM efficiency, conversion, recurrence, and loyalty. The role requires analytical, investigative, and critical thinking skills, as well as the ability to transform data into actionable insights and recommendations.

What You Will Do

Responsibilities include data analysis and indicators, dashboards and reports, data source crossing, campaign analysis, customer segmentation, retention and recurrence, journey analysis, exploratory analysis, insights and recommendations, data quality and reliability, result measurement, and interface with partner areas.

Why It Might Be a Fit

The ideal candidate will have a bachelor’s degree in a relevant field, experience with BI tools, CRM and marketing automation platforms, and skills in Excel, Google Sheets, SQL, and GA4. The candidate should be analytical, result-oriented, proactive, and able to work autonomously.

Requirements

• Bachelor’s degree in Statistics, Data Science, Administration, Engineering, Economics, Information Systems, Marketing, Mathematics, or related areas
• Experience with BI tools, CRM and marketing automation platforms
• Skills in Excel, Google Sheets, SQL, and GA4
• Ability to transform data into actionable insights and recommendations