Marketing Automation Manager

Role Overview

As a Digital Marketing Manager, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you’ll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.

What You Will Do

Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC). Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization.

Why It Might Be a Fit

Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus. Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences.

Requirements

• Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
• Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
• Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
• Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
• Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently

Benefits

• Employee shares program
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model – work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter.
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year to start for full-time employees
• Relocation assistance available (subject to prior agreement)
• Family services, including counseling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available
• Drive your development with our training offerings and biannual peer-to-peer review