Field Marketing Manager – North America

Role Overview

Traild is hiring a Field Marketing Manager to own how we show up in market across North America. This is a high-impact role that asks for strategy and execution in equal measure, inside a distributed global marketing team, reporting to the Head of Marketing in Australia.

What You Will Do

Plan and execute Traild’s NAM event calendar end to end, covering ERP user groups, industry conferences, and channel roadshows, from sponsorship selection and booth design through lead capture, follow-up, and post-event pipeline reporting.

Why It Might Be a Fit

You are a B2B marketer who has built things from scratch in a fast-moving environment, can hold an entire event together without a logistics team behind you, and knows how to earn commitment from partners who have no obligation to say yes.

Requirements

• 3 to 7 years of B2B Event or Field marketing experience in SaaS or tech
• Demonstrated ownership of events end to end
• Comfortable operating at volume, with a calendar of 70 or more events a year running in parallel at different stages, and a system for keeping every one of them on track
• Strong commercial acumen – knows the revenue / pipeline numbers generated and can report on ROI
• A creative streak you can point to, whether a booth concept, an activation, an event format, or an invitation that worked because it was different, and you can explain the thinking behind it
• Experience building relationships partners, VARs, or implementation partners, including convincing partners to commit resources to joint activity
• Strong project management and attention to detail, comfortable running multiple programs and vendors across time zones without missing deadlines or waiting to be told what is next
• Clear, compelling communicator who can develop messaging and materials for both internal teams and external partner and customer audiences
• Working knowledge of HubSpot, Salesforce, or similar CRM and marketing automation platforms
• Experience at a Series A to Series C SaaS company where the marketing team was small and individuals built programs themselves rather than directing others to execute them is a strong advantage
• Knowledge of the finance or accounting software landscape is a plus

Benefits

• Flexibility: we offer a range of remote, hybrid and flexible working options.
• Global team: we are growing across APAC, NA and EMEA and have team all across the world.
• Canadian Candidates: CAD $120,000 – $160,000 per year