Role Overview
Support the growth of digital products in the local market through growth campaigns, channel partnerships, and data-driven optimization.
What You Will Do
Plan and execute user acquisition, activation, engagement, retention, and reactivation initiatives, and monitor key user-growth metrics.
Why It Might Be a Fit
Ideal candidate is passionate about mobile internet, digital marketing, user behavior, and business growth, with strong analytical skills and comfort working with data.
Requirements
- Strong interest in user growth, mobile applications, internet products, digital marketing, and consumer behavior.
- Basic understanding of the user-growth funnel: acquisition, activation, engagement, retention, and monetization.
- Familiarity with performance marketing metrics such as CPI, CPA, CPC, CPM, CPS, conversion rate, retention rate, LTV, and ROI.
- Experience with analytics or advertising platforms is a plus, such as Google Analytics, Firebase, AppsFlyer, Meta Ads Manager, Google Ads, or local media platforms.
To apply for this job please visit linkedin.com.
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