Role Overview
This role plays a central part in Travelpro’s evolution from a trusted legacy brand into a design-led, consumer-focused modern mobility company. The DTC Growth Lead executes and optimizes approved customer acquisition and retention initiatives across paid media, affiliate, lifecycle, loyalty, and abandoned-cart recovery channels.
What You Will Do
Manage day-to-day paid media agency performance, execute approved affiliate programs, coordinate lifecycle email and SMS campaigns, and prepare weekly and monthly channel performance reports.
Why It Might Be a Fit
This role helps Travelpro scale direct-to-consumer growth by translating approved strategy into disciplined channel execution and measurable customer acquisition and retention improvements.
Requirements
- Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent relevant experience
- 5–7 years in ecommerce, digital marketing, performance marketing or DTC
- Working knowledge of Shopify or comparable ecommerce platforms, GA4, Google Ads and Meta Ads Manager
- Experience with agency management and performance reporting
- Preferred: Experience with Klaviyo, CJ, Looker, affiliate and loyalty programs, and consumer products, travel goods or lifestyle brands
Benefits
- Medical
- Dental
- Vision
- Health Savings Accounts
- Wellness programs
- 401(k) company match
- Flexible Time Away
- Company-paid holidays
- Hybrid work flexibility
To apply for this job please visit recruiting.paylocity.com.
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