Product Marketing Lead

Role Overview

The Product Marketing Lead will drive Lemur’s market presence, customer engagement, product positioning, and go-to-market execution within a fast-growing, entrepreneurial business unit. The ideal candidate will develop a deep understanding of the utility industry, Lemur’s capabilities, and field operation challenges faced by utility organizations to effectively communicate the platform’s value and differentiate it in the marketplace.

What You Will Do

Responsibilities include developing and executing product marketing strategies, owning and refining Lemur’s product positioning, messaging, and value proposition, conducting market, customer, and competitive research, and developing customer personas, use cases, and industry-specific messaging frameworks.

Why It Might Be a Fit

The ideal candidate will have a strong background in product marketing, solution marketing, technical marketing, or B2B software marketing, with experience developing product positioning, messaging, and go-to-market programs, and strong content creation and storytelling skills.

Requirements

• Bachelor’s degree in marketing, business, communications, technology, or a related field
• 2-5 years of experience in product marketing, solution marketing, technical marketing, or B2B software marketing
• Demonstrated experience developing product positioning, messaging, and go-to-market programs
• Strong content creation and storytelling skills with the ability to communicate complex technical concepts to both executive and technical audiences
• Experience managing websites, digital marketing programs, and social media channels
• Strong presentation, communication, and stakeholder management skills
• Ability to thrive in a fast-paced, entrepreneurial environment with a high degree of ownership and autonomy
• Familiarity with enterprise software, utilities, GIS, field operations, asset management, or field service technologies preferred
• Experience with CRM, marketing automation, analytics, and content management platforms preferred

Benefits

• Medical, dental, vision, and disability insurance
• 401k package that includes both traditional and Roth IRA options and Company match
• Paid time off contingent upon full time or part time status and level of seniority (ranging from 15 to 25 days per year)
• All full-time employees enjoy a minimum of 8 Paid Holidays per year
• TRC ensures that all employees, including those that work part-time, receive paid sick, family, and disability leave in accordance with the laws of their state of residence