Director, Product Marketing – Emerging Foot & Ankle

Role Overview

The Director, Product Marketing – Emerging Foot & Ankle is responsible for strategically planning, implementing, and managing the marketing-related aspects of the company’s emerging foot & ankle product portfolio. This role will lead both long-range strategic planning and short-term tactical execution to drive growth, profitability, and market adoption.

What You Will Do

Develop comprehensive marketing strategies and plans for the existing emerging foot & ankle portfolio, as well as the launch of new products into the foot & ankle market. Lead and drive product commercialization efforts from concept through launch and post-launch execution.

Why It Might Be a Fit

The ideal candidate will have deep clinical and commercial experience in reconstructive foot & ankle surgery, including direct operating room case coverage, strong surgeon relationships, and a proven ability to translate unmet clinical needs into successful product and portfolio strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, Engineering, or a related field required.
• MBA preferred.
• Minimum of 8 years of successful product marketing, product management, or related commercial experience in a medical device company.
• Orthopedic medical device experience strongly preferred.
• Minimum of 5 years of direct, hands-on experience with reconstructive foot & ankle surgery required; 8+ years preferred.
• Regular operating room case coverage experience required.
• Deep familiarity with reconstructive foot & ankle procedures, surgical techniques, instrumentation, implant systems, and surgeon decision-making.
• Established credibility with foot & ankle surgeons and key opinion leaders.
• Proven experience defining and executing a 3- to 5-year foot & ankle portfolio strategy.
• Demonstrated ability to identify unmet surgeon and patient needs based on first-hand clinical insight.
• Experience developing robust business cases, financial models, forecasts, and portfolio investment recommendations.
• Proven track record of designing, executing, operationalizing, scaling, and measuring marketing strategies.
• Previous team leadership experience strongly preferred.
• Ability and willingness to travel extensively in the field, including covering foot & ankle surgical cases and supporting surgeon engagement activities.

Tagged as: Financial Modeling