Marketing Automation Specialist (part-time)

Role Overview

We’re looking for a Mid-level Marketing Automation Specialist to support our email and SMS marketing projects.

What You Will Do

create and optimize email and SMS campaigns, build and improve automated lifecycle flows, prepare segmentation and targeted campaigns, run A/B tests and analyze performance, optimize campaigns based on data and metrics, maintain deliverability and database quality

Why It Might Be a Fit

has experience with at least one marketing automation platform, can independently build and optimize email campaigns and automated flows, has basic HTML/CSS knowledge for editing email templates, understands API integrations/webhooks and data flow between systems

Requirements

• has experience with at least one marketing automation platform (e.g., Klaviyo, User.com, GetResponse or similar)
• can independently build and optimize email campaigns and automated flows
• has basic HTML/CSS knowledge for editing email templates
• understands API integrations/webhooks and data flow between systems
• can design and analyze A/B tests
• understands key metrics such as OR, CTR, CTOR, revenue per email, revenue per recipient, AOV, LTV, repeat purchase rate
• can work with data and create contact segmentation
• has experience working with e-commerce businesses
• understands attribution models and their impact on reporting
• takes care of database hygiene and deliverability
• has practical knowledge of GDPR / CAN-SPAM

Benefits

• Agreement type of your choice between B2B contract or other (UZ)
• Becoming a PRO user of ClickUp
• Full access to needed digital tools and our knowledge library
• Multiple occasions to integrate with all Tribers (if wanted)
• Possibility to use our benefits like Multisport card on preferential terms (if wanted)

Tagged as: Attribution Modeling