Digital Brand Marketing Manager

Role Overview

The Digital Brand Marketing Manager is responsible for developing and executing integrated digital marketing strategies across a portfolio of wine, spirits, and direct-to-consumer brands.

What You Will Do

This role leads paid media, social media, influencer marketing, digital partnerships, e-commerce activation, website initiatives, marketing technology platforms, agency relationships, and performance analytics to drive brand awareness, consumer engagement, customer acquisition, and revenue growth.

Why It Might Be a Fit

The ideal candidate will have experience managing multi-brand digital marketing programs and agency relationships, with strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing, and e-commerce marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing
• Experience managing multi-brand digital marketing programs and agency relationships
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing, and e-commerce marketing
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Demonstrated experience managing significant marketing budgets and forecasting processes
• Strong analytical, financial, and strategic planning capabilities
• Experience managing cross-functional initiatives and influencing stakeholders at multiple organizational levels
• Previous people leadership experience preferred
• Strong communication skills, to include the ability to forge relationships across the organization at a variety of levels
• Strong presentation skills to include the ability to present to management with confidence and clarity
• Experience working with Brand Marketing, eCommerce, Sales, IT, Legal, Finance, and external partners
• Wine, beverage alcohol, consumer packaged goods, or lifestyle brand experience preferred

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance coverage
• Disability benefits
• PTO
• Wellness programs
• Fertility and family building benefits
• 401(k) plan with discretionary profit-sharing contribution