Digital Marketing Manager, DTC

Role Overview

The Digital Marketing Manager, DTC, is responsible for executing integrated digital marketing and eCommerce strategies across a portfolio of Direst-to-Consumer wine and spirits brands to drive qualified traffic to grow our DTC and eCommerce sales, lead generation, content generation, wine club enrollment, brand awareness, consumer engagement, customer acquisition, retention, and revenue growth.

What You Will Do

The ideal candidate will manage paid search, organic and paid social media, paid shopping, affiliate marketing, website initiatives, digital partnerships, eCommerce activations, and performance analytics. They will optimize existing campaigns, develop new programs, and analyze performance metrics to meet key performance indicators.

Why It Might Be a Fit

The right person for this role is a digital marketing expert who can work independently, while building strong relationships with cross-functional partners. They will have a strategic mind that can navigate the dynamic world of digital marketing, while being a tactical executor and detail-oriented.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, eCommerce or related field
• 6+ years of experience in DTC digital marketing in a retail environment
• Advanced understanding of acquisition channels and the broader digital marketing landscape
• Proven experience developing and executing integrated digital marketing campaigns across SEM, paid search/display, social media, affiliate marketing, and website channels
• Strong expertise with Meta Business Suite, Google Ads, Rakuten Advertising (or comparable affiliate platforms), and current social media scheduling and analytics platforms
• Demonstrated experience with SEO/SEM best practices creating, optimizing and scaling paid programs in Google Ads
• Working knowledge of audience targeting, campaign optimization, attribution, performance measurement, and marketing analytics
• Strong analytical skills with the ability to interpret data, identify insights, solve problems and make data-driven recommendations
• Experience using analytics and reporting tools such as Excel, Google Analytics, Google Tag Manager, Looker Studio, etc.
• GA4 experience preferred
• Experience implementing custom tags within analytics platforms and Google Tag Manager preferred
• Experience managing budgets and allocating spend based on performance
• Knowledge of social media management, content strategy, community engagement and best practices
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment while meeting deadlines and budget objectives
• A self-starter with strong communication, presentation, and cross-functional collaboration skills
• Experience working with Brand Marketing, eCommerce, Sales, IT, Legal, Finance, and external partners
• Wine, beverage alcohol, consumer packaged goods, or lifestyle brand experience preferred

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance coverage
• Disability benefits
• PTO
• Wellness programs
• Fertility and family building benefits
• 401(k) plan with discretionary profit-sharing contribution