Performance Marketing Manager (Taiwan-Based) – Finance

Role Overview

The Senior Performance Marketing Manager will own and drive paid media strategy, execution, and performance across multiple financial services verticals. This is a strategic and hands-on role focused on scaling customer acquisition through paid search, video, display, and emerging advertising platforms.

What You Will Do

Own paid media strategy, execution, and performance across multiple business verticals. Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms.

Why It Might Be a Fit

The ideal candidate combines deep expertise in performance marketing, budget management, analytics, and creative strategy with practical experience leveraging AI tools to improve campaign efficiency and accelerate marketing initiatives.

Requirements

• 5+ years of experience managing and optimizing paid search campaigns, preferably focused on lead generation.
• Proven experience scaling significant advertising budgets while maintaining or improving CAC, CPA, ROAS, and revenue performance.
• Hands-on experience building paid media strategies from scratch, including campaign structures, testing, measurement, creative development, and optimization.
• Strong understanding of performance marketing metrics, including lead generation, revenue, ROAS, CPA, CAC, and conversion funnels.
• Practical experience using AI tools such as ChatGPT, Claude, and Gemini to improve marketing efficiency, generate insights, and optimize creative strategies.
• Experience with video advertising platforms and formats, including YouTube, short-form video, and emerging advertising opportunities.
• Strong analytical skills, including funnel analysis, attribution, conversion tracking, performance troubleshooting, and backend data analysis.
• Experience developing creative briefs and providing actionable feedback to creative teams.
• Strong project management skills, with the ability to manage multiple campaigns and business verticals simultaneously.
• Excellent communication skills and the ability to present performance insights and business results to non-technical stakeholders.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

Benefits

• 100% Remote Work
• Highly Competitive USD Pay
• Paid Time Off
• Work with Autonomy
• Work with Top American Companies

Tagged as: Data Analysis, Project Management