Manager, ECommerce Marketing & CRO

Role Overview

The Manager leads eCommerce merchandising across the Trulieve website and mobile app, using customer behavior and data to improve how customers discover and shop products.

What You Will Do

Translate insights into digital merchandising and conversion opportunities, optimize key entry points and landing pages, and lead a team of eCommerce Merchandising Specialists and Coordinators.

Why It Might Be a Fit

Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders, and experience in eCommerce, digital marketing, merchandising, CRO, or analytics required.

Requirements

• Bachelor’s degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience)
• Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others
• Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app
• Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management

Benefits

• Comprehensive benefits package including paid time off