Marketing Manager

Role Overview

We are seeking an experienced bilingual Marketing Manager to lead and upgrade the current marketing function, strengthening strategic marketing direction, improving brand positioning, and supporting business growth across production and trading lines.

What You Will Do

Develop and implement overall marketing strategy aligned with business growth plans, lead and structure the marketing function, manage brand positioning across retail and B2B channels, oversee social media and digital presence strategy, coordinate product launches and promotional activities, support commercial team with marketing materials and campaigns, conduct market research and competitor analysis, identify opportunities for brand expansion within UK market.

Why It Might Be a Fit

The ideal candidate will have 5–10 years marketing experience, FMCG / Food / Retail industry background, be fluent in Mandarin and English, have a strong understanding of the UK consumer market, and be hands-on and practical with a mindset comfortable working in an SME environment.

Requirements

• 5–10 years marketing experience
• FMCG / Food / Retail industry background
• Fluent in Mandarin and English (professional working level)
• Strong understanding of UK consumer market
• Hands-on and practical mindset, comfortable working in SME environment

Benefits

• Standard statutory benefits