Role Overview
Lead efforts to bring new audiences to Tubi as their favorite creators release long-form content on the platform. Develop strategies to convert creators’ existing fanbases and introduce their content to new audiences.
What You Will Do
Lead go-to-market strategy for Tubi’s exclusive Creator titles, build differentiated launch strategies, and lead performance analysis across campaigns and titles.
Why It Might Be a Fit
The ideal candidate is a strategic marketer, analytical thinker, and builder with a test-and-learn mindset, understanding of creator fandoms, and ability to translate behavior into measurable audience growth.
Requirements
- 8+ years of experience in audience growth, creator marketing, digital marketing, or content marketing
- Strong understanding of content marketing and audience development
- Experience working with creators to activate their existing fanbases and drive measurable audience growth
- Ability to work across creative, analytical, and operational disciplines
- Excellent communication skills
Benefits
- Annual discretionary bonus
- Long-term incentive plan
- Medical/dental/vision insurance
- 401(k) plan
- Paid time off
- Monthly wellness reimbursement
- Parental Leave Program
- Flexible Time off Policy
To apply for this job please visit job-boards.greenhouse.io.
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