Role Overview
The Senior Account-Based Experience (ABX) Manager will own and lead the global ABX strategy, driving the evolution and scale of our ABX program across our global GTM organization. This role will set the strategic direction, priorities, and roadmap for transforming ABX into a mature, scalable, and measurable go-to-market motion for our Integrity and Assessment product portfolios.
What You Will Do
The Senior ABX Manager will define and lead the implementation of account-based strategies, plays, processes, and measurement frameworks that drive engagement, pipeline growth, customer expansion, and retention within strategic accounts. This individual will serve as the organization’s ABX subject matter expert, establish best practices and scalable frameworks that strengthen our account-centric approach across mature markets.
Why It Might Be a Fit
Success in this role requires strategic leadership and the ability to influence and align Sales, SDRs, Customer Success, Revenue Operations, Product Marketing, and Demand Gen Marketing teams to align around account priorities, orchestrate coordinated account engagement, and deliver meaningful business outcomes.
Requirements
- 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing.
- Demonstrated experience owning and leading ABM/X strategy including developing scalable programs, establishing strategic frameworks, and driving measurable pipeline and revenue impact across complex B2B organizations.
- Strong understanding of account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies.
- Experience developing account-specific and segment-based plays across acquisition, expansion, and retention motions.
- Strong analytical skills with experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact.
- Experience with Salesforce and marketing automation platforms such as Pardot, Salesforce, or similar technologies.
- Familiarity with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools.
- Experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders.
- Excellent project management, communication, and stakeholder management skills.
- Strategic Thinking.
- Builder Mindset.
- Customer and Account-centric thinking.
- Ownership and Accountability.
Benefits
- Remote First Culture
- Health Care Coverage
- Education Reimbursement
- Competitive Paid Time Off
- Self-Care Days
- National Holidays
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time
- Charitable contribution match
- Monthly Wellness or Home Office Reimbursement
- Access to Modern Health (mental health platform)
- Parental Leave
- Retirement Plan with match/contribution
To apply for this job please visit jobs.smartrecruiters.com.
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