Digital Marketing Manager

Role Overview

Twilio is seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio’s CPaaS portfolio. The role will involve designing and implementing digital strategies, collaborating with campaign teams, and managing multiple priorities in a fast-paced environment.

What You Will Do

The Digital Marketing Manager will be responsible for orchestrating digital journeys, planning and executing multi-channel digital marketing campaigns, and driving channel optimisation strategies to maintain efficiencies and scalability.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of digital channels and tools, excellent project management skills, and the ability to adapt strategies to diverse regional markets and different audiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific
• Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more
• Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce)
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
• Strong communication and copy-editing skills in English
• Able to adapt strategies to diverse regional markets and different audiences
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals
• Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role
• Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development
• Work closely with the Digital Marketing Director and the broader marketing team when planning and ensure marketing investments are maximised to deliver highest RoI to the business
• Track closely on regional KPIs while managing sub-regional digital channel and activation requirements
• Build a demand creation team that is consistently building world class experiences through the quality of the content we produce and the digital engagement experiences we deliver across all digital touchpoints in their journey
• Identify areas of improvement and opportunity and address them one by one, establish the relationships needed to advocate for your team, while consistently prioritizing region needs and balancing resources and capabilities to implement
• Scale your team to their top abilities with creativity, prioritization, and excitement, think outside of the box to deliver the business needs today while thinking about hyper growth

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program