Marketing Operations Manager

Role Overview

The Marketing Operations Manager will lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows. This role offers the unique opportunity to make a high-impact contribution by transforming how we connect with customers, empowering you to Own the Outcome of your career growth as you shape our future marketing technology stack.

What You Will Do

In this role, you’ll manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates. You will analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.

Why It Might Be a Fit

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio.

Requirements

• Bachelor’s degree in a related field.
• 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
• 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
• Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
• Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.

Benefits

• Competitive pay
• Generous time off
• Ample parental and wellness leave
• Healthcare
• Retirement savings program

Tagged as: Marketo, Salesforce